888 is authorized and controlled by the Gibraltar Government, where we can find its headquarters. However, it was born as 'Virtual Holdings Limited' in 1997 in the British Virgin islands.

In the same year, its branch located in Antigua obtained a license for gambling and there was placed the entire management of the activities, game servers, members with technical and personal support functions handling payment management.

In May 1997 Casino-on-Net, the first product owned by platform 888, has been launched.

in June 2002 Reef Club Casino, the second platform 888 product, was launched.

Still in 2002, 888 Holdings started its brand 888.com and also its multi-player online poker room, Pacific Poker.888 Holdings has also set up in 2002, in London, a marketing department, the Virtual Marketing Services (UK) Limited, for its offline advertising in the United Kingdom.

In August 2004, 888 introduced a pilot program for skill games (888.tv and 888.info) and launched a betting exchange platform (Betmate.com) access for the countries outside United States.

In the years 2005-2006, 888.com proudly received some important awards:

• "Best Online Operator of the Year" in the eGaming Awards sector;
• "Best Online Casino 2005" awarded by '"inside Edge Magazine Awards"
• "Best Online Casino 2006" by 'the UK Gambling Awards;

The "inside Edge" and' the “UK Gambling Awards” were voted by over 700,000 readers.In 2007, 888.com has launched its website 888responsible.com.888responsible.com offers complete and easily accessible information, to explain responsible gaming activities and notions about gambling-related issues, the defence of minors against gambling, the 888.com charity activities and much more.

Nowadays, 888 is one of the most popular online gaming companies, offering a wide range of online casinos, poker and skill games, and facilitating access to third parties, either as part of the Betting Exchanges, through its various websites: 888.com, Casino-on-Net.com, PacificPoker.com, ReefClubCasino.com, 888.tv, 888.info and Betmate.com

888 Holdings and AAMS license

In July 2011, one of the 888 Holdings software brands has purchased and obtained an AAMS license from the Amministrazione Autonoma dei Monopoli di Stato (Autonomous Administration of State Monopolies).We are talking about the 888 online casino that has just obtained the right to offer its own gambling platform on web to people living in italy, fulfilling italian national monopolistic laws concerning the online and terrestrial gambling sector.At this URL you can find other online casinos with AAMS license to offer online gambling.

Software Review

888 Holdings develops all software technology aspects for multi-player casinos and poker rooms.888 Holdings develops and and manages its internal operations, including software development, marketing, business growth, back-office payments effectuations, risk management and team working relations.

The multi-language software platform is available in ten different languages. it offers to the players many options through which they can manage games modalities. Fast payments, safe transitions make payment operations reliable and effective , another essential thing to prevent players dispersal.

888 Holdings has been voted as the Best Online Casino for three consecutive years.The reason of its popularity is largely ascribable to his bonus, the free comps (free competitions), and the presence of many online games websites including both 888.com and other brands.

Variety of games offered

888.com is called the "umbrella brand", a term used to group a large class of functions, rather than a specific item. Many brands are managed in a variety of gambling websites, which include 888.com, Casino-on-Net.com, PacificPoker.com and ReefClubCasino.com.

Most of the products offered on these websites include traditional games like blackjack, roulette, craps, table games, slots, video poker, poker tournaments and poker ring games (real time poker games with real money at stake, usually without a set time, with players able to enter or leave at their choice), and tournaments.

Furthermore, there is the Betdaq network which allows nations outside the U.S. to enter the Betting Exchange platform. There are also other sites offering skill games such as checkers, backgammon and arcade games (888.tv), as well as the free poker school and other casino games (888.info).